MSP 2019 – MAIA Data Mapping Project

Because the Massachusetts Association of Insurance Agents (MAIA) supports such a large number of members, it is important to regularly review the past data in order to discover the potential market opportunities and also diagnose the drawbacks of current strategies. In this project we create a map of different databases generated from two major data platforms to illustrate where the required data is held, how it is collected, accessed and integrated. In addition, we also investigate the possible solutions to several profit-related issues.